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Join us on a journey of beauty, passion and innovation, as design extraordinaire Alessandro Mendini curates a selection of art that showcases the essence of LG SIGNATURE.

From Art of Essence to Work of Art

LG SIGNATURE connects us to the essence of what makes life special. The collection’s design evokes the most minimalist and premium artistic inspirations, all with the goal of turning everyday appliances into artistic wonders within our homes.
In line with these values, Mendini has chosen a number of exclusive and highly esteemed concept artists, designers, painters and more to showcase their work alongside LG SIGNATURE in the heart of Europe.

Alessandro Mendini

Design pioneer Mendini disrupted the industry 50 years ago and changed it forever for the better. He has indelibly stamped his signature on Italian, and worldwide, design aesthetics. His values encapsulate all that LG SIGNATURE represents; seeing things differently, and finding beauty in that which others may have simply passed by.

Save the date

Don’t miss this foray into artistic and interior greatness. Check the details for opening times.

Where to find us

Zoo Gesellschaftshaus

16 Alfred-Brehm-Platz

Frankfurt Germany 60316

Shuttle buses will leave from XXX gallery every 10-15 minutes. Keep an eye out for the signs.

LG SIGNATURE Collection

Bringing together stunning simplicity and forward-thinking technology to create greatness. Learn more about the products behind LG SIGNATURE.
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Experience the exclusive and photo-ready area filled with BTS and various LG products.

Dryer

Take a photo together with your favourite BTS members in the photobooth.

Air_purifier

Record and send BTS a video message, within the background of the LG G7 ThinQ ad.

bottom freezer

Record and send BTS a video message, within the background of the LG G7 ThinQ ad.

wine celler

Jam to BTS hit tracks with the lively sounds of LG’s audio products.

WM

Take a photo together with your favourite BTS members in the photobooth.

air purifier

Experience the exclusive and photo-ready area filled with BTS and various LG products.

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