CES 2019: Rollable TV gives OLED new life

By V. Keller 07.01.2019

The LG SIGNATURE OLED TV R was on show at CES 2019, with its minimalist and innovative features taking centre stage | More at LG MAGAZINE

LG have a host of rollable TVs on show at CES 2019. So what’s so great about them? What clues can we see for the future of television? Read more and find out.

It’s been touted as one of the most futuristic technologies to hit CES, and after featuring in the 2018 show, the rollable TV was back and better than ever in 2019. The LG SIGNATURE OLED TV R took centre stage in Las Vegas, and with a backdrop of different artwork and natural wonders, showed just how amazing its capabilities are.

A CES 2019 Work of Art

The rollable TV was on show twice at CES 2019; the first display was at the entrance, with the TVs linking up to create surroundings that offered visitors an incredible immersive experience. The TVs formed three levels and showed off scenes such as lightning falls, paper lanterns and a nebula night sky.

The second display at CES featured rollable TVs in a format similar to what you might have in your living room in the future (though you might have just one, rather than five next to each other). We already had a taste of this model at CES 2018, and one of the most interesting features was its ability to change size with the touch of the button.

You can adjust the aspect ratio to allow for specific cinematic experiences, with Full View, Line View and Zero View options. With full view, you can see the full extent of contrast, depth and realism which is standard with all LG TVs. You can also get support from Amazon Alexa and even with Apple AirPlay 2 and HomeKit. Line View, meanwhile, show things like the time, mood, music selections and even frame mode which shows your favourite photos. Or, you can let the TV roll all the way into the box and forget it even exists with Zero view.

During the exhibition, five rollable TVs were lined up for a show that flexed their technical muscles and brought a serious wow factor. In typical LG SIGNATURE form, the theme was high-end art and minimalist visuals, with the TVs changing size before your eyes.

All possible thanks to OLED

OLED offers many benefits for TVs currently on the market – without a backlight, the technology can create perfect blacks and contrasts so you can watch movies with accurate effects and stunning quality. But the absence of the backlight also makes the rollable feature possible, with the entire TV being thin enough to completely roll up. And because OLEDs are so light, thin and durable, they are the perfect material for a flexible TV.

The LG SIGNATURE OLED TV R is another notch in LG's evolution of OLED - with the technology changing the viewing experience as we know it | More at LG MAGAZINE
Are rollable TV’s the future as we know it?

LG’s Rollable TVs have been celebrated by CES attendants and TV experts – and not just because of their cutting-edge technology. The ability to completely hide your TV is in line with recent trends to make them blend into the furniture rather than being designed like a bulky centerpiece. With the LG SIGNATURE OLED TV W8, for example, the goal is to bring together design and technology with a product that resembles an art piece instead of a TV.

LG’s OLED Rollable TV is not on the market for consumers yet, but there are rumours it will be in the near future. In the meantime, LG’s 8K TV is also on show at CES 2019 alongside their 4K OLED range, so there’s a lot of great technology to keep you company while you wait.

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