IFA 2018: The LG technology of the future, from microLED to commercial displays
By V. Keller 05.09.2018
From the humble signage around the exhibition to the awe-inspiring OLED Canyon show, IFA was a chance for LG to showcase their best of the best.
IFA 2018 has come to a close and LG have had some of their best, smartest and most cutting-edge technology on show.
The tech zone boasted a range of viewing experiences and exhibitions for visitors to enjoy and immerse themselves in; but it wasn’t just the obvious products that boasted LG’s innovative expertise.
Whether the IFA attendees were a family in need of the perfect home cinema, or business owners looking for groundbreaking commercial displays, LG had something for everyone.
OLED Canyon takes digital experience to a whole new level
Taking advantage of the flexibility and quality of the LG OLED TVs, the OLED Canyon installation featured 246 Open Frame displays across nearly 28 metres.
Thanks to perfect black and incredible colour, the visuals depicting some of the world’s greatest natural wonders make you feel like you are actually there.
Check out the 360 degree view below and immerse yourself in one of the most dazzling installations to date.
360 Image link goes here
Super UHD comparison highlights the difference
It’s one thing to talk about the perfect black and wide range of colours that LG TVs can offer, but the proof is in the vision.
At IFA 2018, the best Super UHD TVs were on show with live comparisons, so there can be no doubts over the difference in quality.
The next generation is now with MicroLEDs
Looking beyond OLED and to the next generation of even thinner, more flexible TVs, microLED is being lauded as the next step in immersive display technology. And you could see the new technology for yourself with LG’s large-scale home cinema at IFA 2018.
The cinema provides a complete viewing experience, with strong blacks, bright colours and perfect contrasts. Such technology is one to watch in the coming months as microLED looks set to become a serious competitor for LCD and OLED.
Getting around with OLED
When you think of OLED, LG’s wide range of TVs most often come to mind. But this technology was also utilized in the signage at IFA 2018.
At the exhibition, a range of commercial lighting solutions were used throughout LG’s zones to make sure products were well lit and effectively displayed.
The Travel, Gourmet and Care Zones had OLED lighting, glass stands and multi-faceted signage and lighting. At LG SIGNATURE, the 88” Ultra Stretch signage and OLED lighting. And the tech zone took advantage of the next generation of LED lighting with microLED signage alongside hanging glass.
Projecting new quality and technology
The LG CineBeam has been a leader in its field since being introduced to the market. But now, the 130” large screen 4K UHD model is taking projected movies to a whole new level.
With all the latest features, including wireless connection, mobile device mirroring, long-lasting brightness and 20,000 hour lifetime, this project will really make your home cinema pop.